4 Fast Tips for Improving Your Social Media Marketing This Holiday Season
Are You Worried About the Upcoming Christmas Season?
You’re under a lot of pressure to connect with your audience this time of year. After all, folks are willing to spend because they want to buy the best presents for themselves and their family. As a result, the Holiday shopping season is an ideal opportunity to improve your social media strategy. People are seeking gift ideas and outstanding prices on Instagram, Pinterest, Facebook, and Twitter.
You can increase Christmas sales, communicate with prospective consumers, and spread holiday pleasure with the correct social media marketing approach. We asked social media experts how companies can utilize social media to increase sales over the Christmas season. The best social media marketing in Kansas City suggests the following:
- Make More Ads
Get your ad campaigns authorized ahead of time. That way, you can run social media advertisements to enhance sales. In these advertisements, you should target cold visitors and execute retargeting campaigns. So create your ad campaigns today and send them in for approval. On most platforms, including Facebook and Instagram Ads, Promoted Pins, LinkedIn Ads, and Twitter Ads, you may choose start and end dates for each ad campaign you create.
Your campaigns will not go live until the dates you choose, so there is no danger of starting prematurely. Still, it would be best if you were prepared to pay for such advertisements.
2. Create a Giveaway Contest
Holding a giveaway contest is a terrific approach to increasing social interaction. The Christmas season affords plenty of opportunities to do so. It might be as easy as inviting your followers to upload a picture of their Christmas decorations to be eligible to win a voucher or gift basket. As a criterion for entry, ask visitors to follow your business’s page and tag friends; this is a proven method to develop your following and broaden your reach.
3. Use Facebook Live
Host Facebook Live broadcasts to give your audience the inside scoop on your holiday offers, new items, or services.
It would be best if you utilized Facebook’s events tool in addition to Facebook Live. Make a Facebook event for any in-store activities you may be having this season. The sooner you get them out there, the better, and when people express interest or attend, more consumers will become aware of the event and see it in their feeds.
Once you’ve held a live video or organized an event, be sure to keep all of your promos up to date on your social profiles.
4. Use Twitter Polls and Instagram Stories
Twitter polls are a simple method to interact with and connect with your followers online. You may use Twitter polls to communicate with people about subjects popular in global news or simply themes about their daily lives, gain input that might help enhance your goods, or find out which items they prefer. According to the finest social media marketing in Kansas City, you may even utilize their input to determine what kind of articles they want to see.
Instagram Stories is a popular social media platform, and marketers should use this feature over the holiday season. With their temporary availability and features like product-feed integration and swipe-up to buy, Stories have practically taken over the Instagram platform, streamlining the shopping experience for consumers. For the length of the Christmas season, you can store your temporary material to Highlights on your profile.
