When aiming for success in the senior living industry, implementing strategic senior living PPC campaigns is paramount. Senior living communities cater to a distinctive demographic, and therefore, generating leads requires a more specialized approach. That being said, you might be wondering how to get started. Our Salt Rank Team has compiled a list of helpful lead generation techniques that you can use to elevate your PPC efforts. Read more below!
Technique #1: Use Precise Keywords
First and foremost, you will need to harness the power of keywords. These keywords are what individuals will use on search engines to find senior living communities just like yours. It is best practice to emphasize long-tail keywords such as “best senior care homes in [city]” that potential residents or their families will undoubtedly use when conducting research.
If you aren’t sure which keywords to use, hiring a professional digital marketing firm such as Salt Rank can help you get started! We use powerful tools that help us research which keywords are most effective for your location as well as any special services that you might offer (i.e. memory care, assisted living, skilled nursing, etc.)
Technique #2: Launch Geo-centric Campaigns
Seniors and their families often favor local communities as opposed to looking to move out of state. After all, they want to keep their loved ones close by so that they can easily visit and keep connected. With geo-targeting, your ads will reach those in specific regions, increasing the chance of conversions. Plus it serves as a great tool for brand recognition. The more you’re seen, the more trustworthy you appear.
Technique #3: Leverage Ad Extensions
You want to make it as easy and simple as possible for a potential resident or their family to connect with you. Whether they want to schedule a tour or inquire about services, let them reach you with a single touch of a button. You can incorporate call extensions for direct phone inquiries and location extensions to pinpoint your community’s whereabouts. Site link extensions can guide potential leads to crucial pages, such as ‘amenities’ or ‘testimonials’, allowing them to find pertinent information quickly and efficiently.
Technique #4: Create Engaging Ad Copy
What makes your community stand out? This is a question you want to ask when creating your ad copy. Use this space to spotlight unique features of your community, from standout amenities to specialized care programs. You will be able to put your best foot forward and showcase relevant information.
Technique #5: Optimized Landing Pages
Last but certainly not least, you will want to have fully optimized landing pages. Ensure the landing page aligns with your ad’s messaging and is mobile-responsive, catering to the broad spectrum of devices. This is a great time to utilize prominent CTAs (call to actions) like ‘request more information’ or ‘call to schedule a tour’. This helps to guide visitors towards conversion.
Salt Rank: Your Senior Living Marketing Partner
In the senior living industry, trust and value are essential. Ensure your senior living PPC campaigns embody these principles by being informative, addressing common concerns, and showcasing your community’s unique offerings. If you need help in these areas, it’s vital that you find a marketing partner that is familiar with your line of work.
That is where Salt Rank comes in! Our team has worked with dozens of senior living communities just like yours to reach new residents and even recruit highly qualified employees. Contact us today for a free consultation and to find out how we can bring your PPC campaigns to the next level!
