How to Know Which Social Media Platform to Use for Your Business

You’ve got so many options when it comes to social media platforms. Social media management isn’t easy if you choose too many (or not enough) social media platforms to work on. But this begs the question, which networks are worth the time for your business? Each social media platform has advantages and disadvantages. In this article, we’ll discuss the top 7 social media platforms:

1. Facebook
When it comes to Facebook, it’s a platform that works for pretty much any business in 2021. While it’s true that paid ads can be challenging to manage and costly, they aren’t mandatory for success. The best way to use Facebook for business is to maintain an active business page to connect with other users and remain in touch with them. After that, if you still have a surplus budget (and the patience), then you can see about incorporating some Facebook ads into your social media management strategy.

2. Instagram
Instagram is ideal if you have a younger audience who like to shop on their smartphones. Additionally, Instagram has a “checkout” feature, so it can be fully used for eCommerce. This means that your clients will be able to see your product images and buy what they want right from your Instagram account.

3. Twitter
If you are dedicated to your social media management, then Twitter can be very powerful. It’s best for building up brand awareness and connecting directly with your customers (as well as influencers). However, remember that Twitter has its own unique marketing strategy, and you’ll have to post several tweets every day to be seen.

4. Linkedin
Having a Linkedin account is mandatory for every business, even though you won’t need to use it as often as the other platforms. It’s always a good idea to display a brand page for your business. Still, beyond that, it’s mainly tailored for individual users and expands your network of professionals. It’s a great place to share industry tips, behind the scenes and general business insights.

5. YouTube
Youtube is an excellent choice for social media marketing in 2021. However, it does take some time investment upfront to learn how to edit and record impressive videos for your target audience. Still, the good news is that it doesn’t require a Hollywood budget. Most modern smartphones are perfectly capable of shooting production quality video. It’s a great platform for businesses to share events, how-to videos, industry news and so much more.

6. Reddit
Reddit is an excellent platform if you like to combine personal purposes with business purposes. This is because users on Reddit can go through your posting history. They can see whether you are actually contributing to a specific community or just fishing for customers. It’s also a great place to find user-generated content and queries people might have about your business or products. It’s also great for finding content topics to cover on your blog or social media posts.

7. Pinterest
Pinterest is a visual search engine and can be an excellent way to drive traffic to your website, but more so for specific businesses. For example, suppose your business is in the travel, home décor, or cooking recipe niches. In that case, you can thrive on Pinterest. This is because companies in these niches have visually appealing content that is easily shareable on Pinterest.
However, if you’re creative enough, then chances are your business can find a place on Pinterest (or any of the other platforms on this list).

No matter what social media platform or platforms you decide to use for your business, make sure it is a platform that includes your target audience. There is no use being on a platform if there is no potential for your business to grow.