The Top 4 Assisted Living Marketing Strategies You Need to Try ASAP
Marketing for a very niche sector such as senior living calls for being very purposeful about how you approach what strategies you use. After all, it’s not like a traditional business that has a wide audience demographic. Instead, senior living is geared toward exactly that — seniors. That being said, finding a company that can help you navigate all of the best assisted living marketing strategies can be tough. Thankfully, Salt Rank is here to help!
Below are some of the best marketing strategies that you need to try as a senior living community. Don’t miss out on this valuable information!
1) Search Engine Optimization
Right out of the gate, search engine optimization, or SEO for short, can do wonders for establishing your digital presence. When someone wants to find a reputable business or service in their area, where is the first place they typically look? The answer: Google.
By utilizing keywords, your website can be front and center on Google and other search engines. An expert SEO company, such as Salt Rank, can help research the keywords that seniors and their families use to find communities just like yours. From there, we work hard to optimize your website as well as create content that features these keywords. In addition to this, we also use other methods, such as GoogleMyBusiness and link building efforts to get you established. In the year 2023, any business that is trustworthy, senior living or otherwise, has an online presence.
2) Social Media
In this day and age, social media is one of the most popular forms of marketing. In most cases, it is free to establish and relatively easy to use. Not only that, but almost everyone, both younger and older generations, use some form of social media. This means that it is a great tool for reaching both seniors and their families, especially those who might help them in making decisions about assisted living.
With that in mind, how you use social media matters. If you want it to be an effective tool in your assisted living marketing strategies, you may need a little help from the experts. When your senior living community is on a social media platform, remember that you are giving the outside world a candid look at your facility, amenities, and residents. You want to make sure that you are sharing positive aspects of your community and highlighting current residents enjoying themselves. Social media will serve as a form of PR for your community, so put your best foot forward!
3) Website Design
Your website is the new face of your community. Once a potential resident finds you on Google or through social media, the next place they will go is to the homepage of your website. There, they will expect to be able to find organized information regarding your community, including what services you offer, the types of amenities that are available to residents, as well as learn about your mission, staff, and other key details.
However, a website can make or break their decision to contact you or pursue more information. Should it take too long to load, or if the website is unorganized or appears unprofessional, you can bet the bank that they will bounce off the page and look elsewhere. If you have struggled with this in the past, it’s likely high time to allow a web designer to take a look at your site and see how they can give you a competitive advantage.
4) Printed Materials
While this is the most traditional form of marketing on the list, printed materials have stood the test of time — and for a good reason. Marketing materials, whether they be flyers, brochures, or business cards, help to establish your business and your senior living community as reputable and trustworthy, especially to older generations. People often put more faith into something that they can tangibly hold. A printed material offers that to them, and so much more! When brainstorming assisted living marketing strategies, don’t skip over this tried and true marketing method.
Contact Salt Rank Today!
While this was likely a lot of information that left you with some key things to consider, rest assured knowing that Salt Rank can help! We are your one stop shop for everything senior living marketing. In fact, we have helped dozens of communities all across the country become more established on Google, increase their social media presence, have a better functioning website, and even produce highly quality printed materials. For more information about how our team can help you, be sure to contact us today for a free consultation!
